Behavioural and Cultural Insights
The Behavioural and Cultural Insights (BCI) Unit works to advance the use of evidence-based approaches for understanding and addressing health behaviours. Our key areas of work relate to research, evidence, training and advocacy.
 

 

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Publications

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Cultural considerations for tailoring health programmes: Behavioural and Cultural Insights policy brief series

Cultural contexts play an important role in shaping how health is understood, how services are used, and how health-related behaviours are adopted and...

Increasing cancer screening uptake – evidence and considerations from the behavioural sciences: Behavioural and Cultural Insights policy brief series

This policy brief explores strategies to increase cancer screening uptake, with an emphasis on behavioural and cultural insights. Based on a review of...

Behavioural and cultural insights in the WHO European Region, 2023–2024: status and progress report

In 2022 Member States of the WHO European Region adopted a regional resolution on behavioural and cultural insights (BCI) with five strategic commitments...

Role of the arts and culture in addressing the health impacts of climate change: Behavioural and Cultural Insights policy brief series

Climate change is a growing public health emergency whose impacts extend beyond physical illness to mental, social and cultural well being. Technical solutions...

Related publications

Behavioural and cultural insights at the WHO Regional Office for Europe: annual progress report 2024

This report highlights actions related to behavioral and cultural insights (‎BCI)‎ undertaken by the WHO Regional Office for Europe in 2024. In...

Annual progress report 2023: Behavioural and cultural insights at the WHO Regional Office for Europe

This document reports highlights related to behavioural and cultural insights (‎BCI)‎ at the WHO Regional Office for Europe in 2023. In September...

Behavioural and cultural insights at the WHO Regional Office for Europe: annual progress report 2022

This progress report presents the work related to behavioural and cultural insights of the WHO Regional Office for Europe in 2022. Setting a course and...

Documents

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